TAILOR-MADE 3D SOLUTIONS FOR BRP

Fast, effective and exceptional quality. Always.

3D technologies allow manufacturers to be more ingenious when placing their products on the market. The 3 great benefits that 3D can bring are: drastically reducing the time to market, offering considerable flexibility in the production of visual material and giving the opportunity to create new content using previously generated material (what we call ‘reuse’).

PIXI achieves a great variety of images and animations for BRP; the following sections present the different types of deliverables that we make along with how BRP uses them.

PHOTOREALISTIC 3D IMAGES

OUR 3D IMAGES WILL MAKE YOU DREAM

Studio shots and images in an environment

3D images created by PIXI fulfill a great variety of needs. From the family shot, to the component displayed on a white background, not forgetting the image of a product staged in 100% virtual or 100% real (photo) environment, our team knows how to highlight every BRP products.

Our images are strikingly realistic; they showcase the product in its best light, they also let the clients and the sales team see the true beauty of the vehicles while also perceiving the brands advantageous sleek designs. In order to address specific needs, these images can also become mysterious and ignite the imagination of the motor enthusiasts by unveiling the silhouettes of unreleased vehicles.

ANIMATIONS

MOTION MEANS SEDUCTION

Animations and motion graphic

Animations let you see and understand aspects of a product that would not be discernable otherwise. Be it a simple turntable that highlights the product in 360° , a complex motor, water splashes on a Sea-Doo or a tracking video showing VTT suspension behavior, our animations will be sure to captivate their audience and showcase BRP products in a bewitching and dynamic way. You imagine. We create.
CONFIGURATORS

TO BE SPOILT FOR CHOICE

Configurators

Having choice. Making decisions. Seeing the end result. PIXI produces all configurator images that let BRP clients participate in an extraordinary buying experience, both online and in stores. Powerful tool to grow a loyal client base, BRP configurators let each user build their dream vehicle, satisfying their every need.

MIXED MEDIA

TO MAKE EVERYTHING CLEAR

Images

Our 3D images are great to communicate specific information that would have been laborious to explain using traditional photography. In order to create those images, we use an array of tools and different techniques that transform complex concepts into easily understandable images. Images using transparency and superposition expose innovative mechanisms; silhouettes and characters help demonstrate the vehicles ergonomics, still frames will let you capture what would not normally be perceptible. Mixed media will let you convey any and every visual message.

SPECIAL PROJECTS

TO EXPERICENCE MAGIC THROUGH TECHNOLOGY

Special projects

Our expertise in 3D technology let us think outside the box and make suggestions to BRP to stand out by using innovative and original content. Autostereoscopic Ski-Doo animation (3D effect perceptible without glasses), morphing illustrating a vehicle design evolution, production of detailed 3D models meant for holographic and 3D printing; these are a few of our realisations that dazzled more than one.

INTERACTIVITY

INTERACTIVITY = COMMITMENT!

Virtual reality and immersive experiences

PIXI is working closely with every BRP departments (marketing, design, training, CTA, etc.) to integrate new technologies to marketing strategies; realtime 3D viewer, virtual reality, augmented reality… Creating user experience is the way to go!

OTHER

TO SUPPORT OUR CLIENTS WITH OUR GREAT EXPERTISE

Additionnal services

PIXI’s knowledge of BRP, its vehicles and process make us a great ally to BRP teams. We consider ourselves a partner, not a mere supplier. Our expertise complements those of the designers and engineers at BRP. Along with taking charge of the detailed modeling of components not included in CAD files, we prep every model to bring them to the high quality standard BRP is used to have and we never cease to optimize our methods, tools and process to ensure that we always attain specific requirements that are part of BRP’s reality.

BRP AND PIXI, A STORY THAT LASTS

PIXIstudio offers specialized 3D images and animations services targeted at the manufacturing businesses challenges.

PIXI is proud to count BRP as a client since 2004, year PIXI was created. The relationship between the two companies established itself naturally, as PIXI’s founding president had been a member of BRP’s design team for over 3 years.

Over the last 13 years, the scope of the projects intrusted in us has not stopped increasing and the totality of the brands are now appreciating our rich and diverse expertise. The duration and the span of this collaboration bring value on a lot of different levels. We possess:

  • A comprehensive knowledge of BRP and its different brands;
  • A high proficiency in BRP’s workflow, design, engineering and marketing wise;
  • The ability to facilitate exchanges between BRP’s different teams and departments;
  • Rich experience surrounding CAD files generated by the conception teams;
  • Specialized tools to optimize the deliverables’ production while keeping quality and deadline standards;
  • An extensive knowhow based on years of experience and a will to ascertain continuous improvement in our methods and process

In 2007, our images were deemed sufficiently realistic to replace photography; visual material of Can-AM VTT DS450’s launch was completely made from 3D. From there, the advantages and interest of 3D production spread to every division of BRP. Among other things we create sexy shots to make clients dream when a new vehicle launches, we do images for brochures and accessories catalogues, we integrate virtual vehicles in real environments; we make vehicles or components animations. Static or animated, our services answer BRP’s visual communication needs.

Since 2013, each brand possesses its own configurator and launches their new products thanks to the images made by PIXIStudio. For the last 4 years, we have produced every complete 3D images, animations and components images for the web configurator of:

  • CAN-AM Spyder
  • CAN-AM VTT
  • CAN-AM SSV
  • Ski-DOO
  • Sea-DOO
  • Lynx
  • Parts and accessories (PAC) – of all brands.

PIXIStudio has no doubt that the 3D solutions are supporting the innovative marketing strategies. The last years have allowed us to explore VR and realtime renderings to our available services. We are also accompanying BRP’s CTA in different special projects.

SERVICES

PIXIStudio offers a great variety of services that cover the diverse communication and marketing needs of BRP. We are specialized in answering manufacturing business needs, our process and price are adapted to this clientele. Our long-lasting relationship with BRP has made us highly knowledgeable about their products and has given us the opportunity to maximize the automation of our techniques. This allows us to satisfy their expectations whilst respecting their budgets and production deadlines realities.

Here are the types of digital content we have produced for BRP to date: 

  • Photorealistic 3D images from CAD files (for marketing needs)
    • Studio shoot
    • Feature shoot
    • Sexy shoot
    • Family shoot
  • Virtual vehicle (3D) integration (in real photography or in virtual image)
  • Real vehicle (photo) integration (in real photography or in virtual image)
  • Configurator images (BYO)
  • Positioning configurator
  • Technical illustrations
  • App showing user interface
  • 3D animations explaining mechanical concepts
  • Turntable 3D animations (360°) (products)
  • Custom 3D animations for special products
  • 3D modeling for organic or complex parts

We also offer help in developing numeric solutions:

  • 3D file transfer
  • Stereoscopic and autostereoscopic animation solutions
  • CAD file cleaning and preparation
  • VR exploration and support